|
Designing
Heaven
Turkey's Belek region is on the rise driven
by golf's big name designers.
The scenario is not an unfamiliar one: stunning
natural location with perfect climate and established
tourist market looks to golf as a way of increasing
year-round visitor numbers. Thirty years ago
it was the Algarve and the Costa del Sol that
were taking the first tentative steps in the
burgeoning golf market. Southern Turkey, having
learned from the European neighbours it hopes
to eventually rival, is now following the format
that has worked so successfully. And judging
by how far it has already come in the 13 years
since the first course was laid out, it is only
a matter of time before the rest of the world
finds out about it.

Obviously the numbers are nowhere near – although
there will be 11 courses ready for play by the
end of the year – but that is another area where
Turkey’s Belek region scores heavily. Part of
the disillusionment with southern Europe is
the proliferation of golf-by-numbers layouts
that have sprung up all over the place. Not
to mention the over-priced and over-crowded
reality of a golfing break.

But with designers like Nick Faldo, Colin Montgomerie,
Perry Dye, Martin Hawtree and Dave Thomas having
worked in the Belek area, this pine-clad enclave
overlooked by the Taurus Mountains is all about
quality. That means manicured courses, a modern
airport and dozens of established five-star
hotels. It all adds up to a destination that
golfers are now starting to appreciate. Admittedly,
the hotel clientele is predominantly Russian
– a nation with a greater antipathy to golf
you couldn’t hope to find – and everything from
the service to the food to the (virtually non-existent)
nightlife is geared towards this lucrative demographic.
But with the hotels and golf courses clubbing
together to target tourists, attitudes are rapidly
changing. Those willing to forego the Algarve
will get a sense of what the Portuguese coast
used to be like.
(For the complete article please refer to your
July 07 issue of Golf Asia magazine)
|