Custom Comfort Heel To Toe

Adidas Golf introduces FitRX shoes featuring custom foot bed technology to enhance support and provide personalised comfort.

"Our focus on innovative technology and award-winning design has driven positive marketplace momentum and market share increases year after year," said Dave Ortley, Global Senior Director of Footwear for adidas Golf. "For 2009, we've turned our focus to 'FIT' with the sole purpose of delivering unmatched individualised comfort."

The foundation of FitRX is an exclusive 3D Fit FOAM inlay sole that provides support, comfort and a customised fit. A top layer consists of thicker memory foam to envelop the foot and conform to its unique contours, while two different densities of PU make up the base layer – one designed to absorb shock in critical areas and the other to deliver long-term support to protect the foot and reduce fatigue. The result is an unrivalled fit delivering exceptional support from heel to toe.

To further enhance comfort, FitRX showcases a geoFIT ankle collar that places anatomically positioned padding in critical areas to hug the foot and help keep it comfortably secured within the shoe. There are also forefoot flex channels strategically positioned in the outsole that help to reduce foot fatigue and promote overall walking comfort.

FitRX shoes also feature a lightweight EVA midsole for reduced weight, clog-resistant DYNAMIC TRAXION cleats designed in a low profile and turf-friendly shape to help eliminate spike marks and promote improved grip and durability. Including adiTUFF, an abrasion-resistant material that protects the toe from wear, keeping the shoe looking great.